Consumer, consume, consumerism, consumption, over consumption, mindless consumption. A pejorative meaning. The world needs less consumption, smarter consumption, sustainable consumption.
With our intelligent platform we will reduce consumption and carbon footprint by doing things smarter. With creativity, skills, smart technology and care for the environment - do our customers really consume if they do it in a sustainable way? We don´t think so. That's why we can't justify the word consumers for our customers either! We challenge the conventional thinking around this word. Because our company will be a force for positive change in the world.